Asahi Super Dry's Innovative Man City Kit Sponsorship

Jul 8, 2018

Asahi Super Dry, in partnership with Manchester City, has executed a groundbreaking campaign that has elevated the standards of kit sponsorship in the sports industry.

The Rise of Man City Kit Sponsorship

Manchester City, one of the most renowned football clubs in the world, has always been at the forefront of innovation when it comes to partnerships. Asahi Super Dry seized the opportunity to collaborate with the club for a kit sponsorship deal that transcends traditional marketing practices.

Breaking New Ground with AR Campaign

Utilizing augmented reality (AR) technology, Asahi Super Dry created an immersive experience for fans and players alike. The AR campaign not only displayed the brand prominently on the kit but also engaged the audience in a unique and interactive way.

Enhancing Fan Engagement

By incorporating AR elements into the kit sponsorship, Asahi Super Dry effectively enhanced fan engagement both in-stadium and online. Fans were able to interact with the brand in ways never seen before, strengthening the bond between the club, the sponsor, and the audience.

Driving Brand Awareness

Asahi Super Dry's innovative approach to kit sponsorship not only elevated the brand's visibility but also increased brand recognition and awareness among football enthusiasts worldwide. The AR campaign became a talking point in the sports marketing realm, solidifying the partnership's impact.

The Future of Kit Sponsorship

Asahi Super Dry's success with the man city kit sponsorship sets a new standard for future collaborations between brands and sports clubs. The integration of technology, creativity, and audience engagement paves the way for a more dynamic and fruitful partnership landscape in the sports industry.

In Conclusion

Asahi Super Dry's venture into man city kit sponsorship has not only showcased the power of innovative marketing strategies but has also redefined the possibilities of brand collaboration in the sports arena. With a forward-thinking approach and a dedication to enhancing fan experiences, Asahi Super Dry has truly taken its partnership with Manchester City to new heights.